When Giants Enter Your Market
Nobody wants you market. It’s small, and the returns are too little for anybody to even consider.
In our market, it was practically non-existent. We’ve worked hard to make a dent.
Then COVID happened and suddenly, everybody wanted a piece of the pie, including the giants, the fortune 500/1000 types of companies.
Corporations that have the might and power of the corporate machine behind it. It can outspend you to no end.
What can a little ol’ company like yours do against these giants?
On a whim, if their management just tells the marketing team to turn it on, they can really turn it on.
Do not be scared. Your team is agile and it is prepared by now.
Remember, you are a smaller team, but you can do things better and you’ve been there earlier. You don’t have to wish to outspend them, but you can out-manuever them.
They will rely on ads, their own corporate properties and news sites.
These are the types that would prepare a press release to announce that they reached number 1 in the app store a month before just so they can say it.
Focus on your strengths and do not pay attention to what they are doing. Focus on your customers. Server them. Love them. Appreciate them.
These corporations are all about the money, if they gave up before, they will give up again.
Drop me a DM and say Hi. I'll get back to you as soon as I can.