Nobody Cares Until You Make Them To
When you make a new product, don't expect people to just care. You have to make them.
Pretty much any new product that came out in history, it went through a phase that nobody really cared.
Some startups you see, you think and assume that it’s an overnight success but it’s really years of work already before it got to that hockey stick moment or that viral moment that pushes their user base to the next stratosphere.
It’s rare to be an overnight success.
When we started SeriousMD 5 years ago, nobody cared. I did all the initial launch marketing tactics. I did ads, promoted in a targeted way as we had limited budget and all that. Nobody cared.
I mean, why would anyone care for a new software that allegedly does the same thing as something else out there at that time?
I didn’t think of it as a failure, I thought of all the initial work as investment.
It was a beginning. A starting point. It’s not a failure.
We’ve since launched other brands and nobody truly cared about those as well.
Until they did.
It’s you, alone, trying to get these people you’ve never met to care about your product and what you do.
Keep trying, you are not failing, it’s a starting point for your brand.
Here’s something I learned along the way:
How do you know if people are starting to care? When they are starting to complain. When they are starting to tell you how what you are doing is helping them.
When I hear “suggestions” - it’s usually just for how it helps that person BUT when you start hearing more people say suggest things for the community/other users, that’s the time you know that you’re getting there.
Be lonely at the start, it’s ok. Just strive and keep moving forward.
Drop me a DM and say Hi. I'll get back to you as soon as I can.