Being In the Trenches

Is it ok for a found to still be in the trenches?

A lot of other founders or investors laugh at the notion that I try to be in the trenches. Ever since we started, me and my partners have been in the trenches.

As a founder, you have a lot of other responsibilities and to many, it’s demeaning, beneath them or a waste of important time to be in the trenches, working on the product, dealing with customers etc.

To us, dealing with the customers is actually the most important thing because you don’t really know and understand.

Sure, if you’re one of those that launched and somehow have hundreds of thousands of users overnight, you might be able to just look at the data on a dashboard and work from there but for a startup like ours, it’s not something we can just do.

Over the years, I’ve gotten to know our users.

We’ve supported each other. They support us, we support them.

It’s a long and slow process but for some niches, it’s just the way it is. It’s not the same story for everybody.

I guess what I’m trying to say here is, you are probably part of some entrepreneur group with people already far more successful than you and you’re afraid of what they might think if they know you are still “in the trenches” working closely with your customers and team. I say that’s BS, you don’t have to care what they think.

If you yourself think it’s beneath you, then this isn’t the line of work for you.

It’s ok to be in the trenches. Who knows, it might be your ticket to that hockey stick moment that others won’t be able to reach.


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